From marketwatch.com:

Legal-drinking-age consumers with the first, middle or last name Miller will receive a gift card equivalent to the cost of a case of Miller Lite so they can enjoy a little Miller Time with their friends.

This is a big promotion Miller is running across the country. Personally, free is about the only way I would drink Miller Lite. You know, the company that wants you to “man-up” with a light adjunct lager.